There are lots and lots of people outside the“stately farm-to-table Italian restaurant”Osteria dei Ganzi this morning in Toronto, where the venerated California-based In-N-Out Burger has set up shop temporarily to sell three kinds of burgers at $4 to $6 a pop. The city’s mad blitz of double-doubles lasts from 11 a.m. until 3 p.m., or until inventory runs out, of course, and, well, the odds are clearly stacked against most of these folks: Some 600 people showed up for a chance to get300 burgers in Singaporeat a similar giveaway in 2012, andeverywhere elseIn-N-Out takes this stunt pretty much descends into a mob scene straight ahead. Just remember, it’s cash only, and only one burger per person.
Here’s an early look at pop-up, where In-N-Out-curious and burger fanatics reportedly turned up as early as 6:30 a.m., and where 200 people are currently lined up.
对n -排队等候Out!pic.twitter.com/8gGvV0MRFX— BTS (@jaebum4eva)September 11, 2014
I was going to stroll by around 1 for In-N-Out, look at my city right now.pic.twitter.com/wA9aYyemlI— Dynamics • £ (@theDYNAMICS)September 11, 2014
Lineup has formed outside In-N-Out Burger pop-up at Jarvis and Wellesley. Opens at 11 a.m.pic.twitter.com/Ef1uJENRDR— Jacques Gallant (@JacquesGallant)September 11, 2014
I’m ready, bring it.#inandoutburger#inandout#LivingToronto#burgerdreams##bestburger#Torontopic.twitter.com/4hQJO1jLrt— Estelle Blahut (@SellwithEstelle)September 11, 2014
The coveted In-N-Out wristband. Pay with cash only. One burger per person. Sorry newsroom, I can’t bring any back.pic.twitter.com/aCgRkJfAkW— Jacques Gallant (@JacquesGallant)September 11, 2014
More than an hour before it opens & here’s the line up 4@innoutburger@@GanziToronto. Thx@anthonymahler4 the pic!pic.twitter.com/KXAEAgP9MS— Hillary MacDonald (@Heedery)September 11, 2014
All this work for@innoutburgerpic.twitter.com/5FqTI0AtQJ— tufon (@tufonus)September 11, 2014
Wow…”@Indie88Toronto100-125 people in line for In-N-Out burgerpic.twitter.com/8Un9R3VDYK“— Posh (@bposchmann)September 11, 2014
The front of the ever-growing line at In-N-Out. Ed Yi on the right has been here since 6:30 a.m., the rest since 8.pic.twitter.com/KiIindEFz1— Jacques Gallant (@JacquesGallant)September 11, 2014
In-n-out burger lineup massive. Burgers sold out.#foodTopic.twitter.com/AxlgtdUfEl— Peter Kim (@PeterKimGlobal)September 11, 2014
“This thing is all over the news here,” Grub’s Toronto correspondent says. “It’s like the biggest happening in the city for some reason.”
Does this mean In-N-Out is finally coming to the East Coast, something it has repeatedly said it will never,ever do? Don’t count on it. “We do not have any immediate plans to open a permanent restaurant there but this special event will help us make future decisions,” the chain hassaid in the past, regarding the pop-ups.
[blogTO]
