Here’s What a $22 Strawberry Looks Like

Think an$18cup of coffee is excessive? How about asinglestrawberry for $22? Part ofJapan’s grand tradition of wildly overpriced fruit, the so-called Kotoka strawberry is sold at upscale Hong Kong supermarket, and purveyor of $522 apples, CitySuper.

除了高昂的价格标签,它吸引了ire for its excessive packaging. Just one strawberry is tucked inside a cardboard humidor with synthetic straw and a foam doughnut for protection. Food waste has generated a lot of attention, but wasteful packaging is also a problem; Hong Kong generates 6.4 million tons of waste a year. There’s no world in which a $22 strawberry could possibly be worth it, but for the record: While the strawberry’s producer describes it as “a magic fruit that brings a delectable surprise and a mouthful of happiness” — psychedelic! — aTimereporter merely describes it as “good,” but not the strawberry to end all strawberries.