Stan Brakhage did it better.
It turns out that some 400,000 people watchedArby’s epic-length adfor its Smokehouse Brisket Sandwich — the fast-food menu item that hastrickle-down brisket-nomic effectsthroughout the beef industry — for anaverage of 38 minutesper person. In other words, one and a third arguably more rivetingBig Bang Theoryreruns. Arby’s says it was “blown away” by the results of the video, now preserved in all its 780-minute gloryon YouTubefor posterity. Spoiler alert: The brisket gets smoked. [Star-TribuneviaConsumerist,Related]
