The results at How Do You Roll?Photo:Kelly Cree via Flickr
Call them the anti-Nozawas. A new breed of sushi shop is opening up in droves these days and allowing customers to choose every ingredient that graces their rolls and rice through an assembly line approach that also allows take-out orders. These customizable, lower-cost spins includeU-Sushiin Beverly Hills, where the owner curiously promises his customers that nouniwill slip into their tailored orders, andHow Do You Roll?, newly opened to Marina del Rey and descended from a sushi chain in, gasp, Texas. Soon, a San Diego sushi restaurant namedSushiFreakwill bring its act to L.A. too, for any sushi addicts who wish to be “pump[ed] through” the assembly line. Anyone? [LAT]
