Tastes like chicken?Photo: Courtesy of Chipotle
In an attempt to overshadow the news of itsTwitter breakdownthis weekend, Chipotle has announced the expanded testing of a new “Sofritas” burrito filling, with “shredded tofu braised with chipotle chilis, roasted poblanos, and a blend of aromatic spices.” The company isintroducingorganic,non-GMOtofu across the West Coast throughout July, and then will consider serving it across the country this fall. One bloggerdescribesa Sofritas burrito as looking “wet and squishy” and tasting “overwhelmingly salty” and “peppery and spicy,” but it doesn’t seem like Chipotle will have a problem if it’s a flop: The company’s sharesjumped8.5 percent yesterday. [Earlier,Businessweek,YumSugar,NYP]
