Sobe的大部分焦点都是由名人驱动的大型活动(当然,还有随后的派对),但该活动也有在海边举行的大型贸易展的功能。但既然是索比,就得很巧妙。美国羔羊委员会——美国羔羊养殖户的贸易组织——正在通过十几个胸部不自然、衣着暴露的羔羊男来传播它的信息;播放老式嘻哈和节奏布鲁斯音乐的音响系统蓬勃发展;Lonesome Dove的厨师Tim Love在一个大舞台上烹饪羊腰肉。再加上四个鸡尾酒站和“不仅仅是一个好架子”(More Than a Nice Rack)等模糊的性感口号(同样是关于羊肉的),你就会发现自己身处音乐节最受欢迎的帐篷之一。
Most of the focus at Sobe is on the big celebrity-driven events (and, of course, the parties that follow them), but the event also functions as an immense trade show by the sea. But since it’s Sobe, it has to be slick. The American Lamb Board the trade group for America’s lamb farmers is spreading its message via a dozen unnaturally busty, scantily clad lambassadors; a booming sound system playing old hip-hop and R&B; and Lonesome Dove chef Tim Love cooking up lamb sirloins on a big stage. Add four cocktail stations and vaguely sexualized slogans (again, about lamb) like “More Than a Nice Rack,” and you’ll find yourself at one of the festival’s most popular tents.">
