联邦法院杀过旧金山争议苏打广告警告标签裁决昨天一致判定强迫品牌广告违反第一修正案中决策第九巡回上诉法院的法官认为, 自由言论使苏打水制作者有权对非“明显事实性”标签说不
旧金山法令是美国首部令 软饮料广告通知他们的健康风险2015年通过授权广告牌、总线站或市内任何其他公共地表大警告警告必须显示为显要性(外科大夫对烟草警告排序)并写道:“警告:加糖饮料会增加肥胖症、糖尿病和牙腐化症。旧金山市县发来消息
The Ninth Circuit judges argued that cigarette warnings are totally fine — the jury isn't out about whether smoking causes cancer — but felt San Francisco's label wrongly conveyed that "sugar-sweetened beverages are less healthy than other sources of added sugars." Also, they said the warning was "deceptive in light of the current state of research." Specifically, that its wording was at odds with the FDA's, as that agency has declared that added sugars are "generally recognized as safe" and can even be "part of a healthy dietary pattern" if they aren't consumed "in excess amounts." Another problem they had was the label's size: It had to occupy at least 20 percent of the ad.5分之四令广告商“小空间传递预期消息”,一位法官补充道,警告之大令她无法想象它如何不保护商业语言
原创诉讼去年由苏打行和户外广告商提出 以便他们能得到禁止违法令市代言人讲解路透社表示他们对结果感到失望, 并会“评价所有选项”。
